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Guide to Selecting the Best Company to Create Your Home Builder Website

Home builders need to have their own websites. Those that try to cling to the old methods are leaving the industry in the same way as the old methods. As a matter of fact, all modern businesses are Internet businesses. Websites are vital tools for branding and marketing, and home builders should have one if they want to survive in this competitive industry.

In this day and age, people presume that every business has a website, but just having one is not going to be sufficient. Being visible, getting a customer’s attention and trust, and eventually winning their business are important objectives of every website. If you are a home builder, below are some of the most important considerations to keep in mind when you are looking for a company to help you design your website.

Price

Request the company to give you a list of their fees and the estimated cost for the type of website that you want. Remember they may not be able to give you a precise estimate until you disclose the content and features of the site. Usually, they charge from $60 – $125 an hour, depending on their expertise and their location. A home builder website with an attractive graphic design and layout will range from $2,500 – $5,000 for a simple website. If you add extra features such as a blog, newsletter, shopping cart, autoresponders, email address setup, SEO, membership site, or logo design, expect to be charged a higher fee.
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Price is clearly a deal maker or deal breaker when it comes to finding a company to help you create your website. However, if you select a contractor or company solely to save a dollar now, you may not be able to receive as much in the long-term when it comes to delivering the results you planned for. Ask the company if they can give you clear evidence of that value delivered with tangible effects. Remember that it is about value, not cost. If the company can give a website or service that brings good ROI, then cost should not be your first priority.
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Longevity and Experience

It is essential to hire a website design company that is experienced. This can easily be checked by their years in business, number of clients, and the quality of their web design portfolio. Their years in business signifies that they have a secure and successful business and that they will be able to effectively work with your home building business in the long run. The number of clients they have signifies that the company should be well versed with the full array of website types and will not accept a project that they do not have the experience in successfully completing.